Why über-Optimised SEO Titles Kill Click-Throughs & Conversion Rates

This August Conversionista competes in the Unbounce 2011 Conversion Fest Blogging Contest. Our entry is focused on the trade-offs between SEO ranking optimization and Click-Through and Conversion Optimization. Oh! Did we say “trade-offs”?   Actually, we think you can do both.

If you’re designing your tags only to achieve a top SERP position the end result might actually be less traffic to your site. Why? Because when meta tags are optimized for ranking position you often sacrifice an effective call-to-action and your click-through rates will suffer as a result.

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