Tools

1. Heatmaps & similar tools for “visual attention”

Attention Wizard- Create heatmaps (free)

AttentionWizard-logo A simple tool to simulate how users will look at a page and where their attention will be focused . developed by Sitetuners.com.

Upload a page mockup or a screenshot and you’ll have the results in just a few minutes.

Googlelabs – Browsersize (free)

An easy way to see what your page looks like with different browser sizes. Enter your URL and you’ll be able to see the site with an overlay that shows what is visible in various sizes (does not work with frames and centered pages)

Horizontal attention tool (free)

HorizontalAttentionTool Based on the research of the Norman/Nielsen Group. Predicting where on a page the user’s attention will be focused (horizontally speaking).

ConversionVoodoo have made images that you can use as “overlay” on top of a page mockup or a sccreenshot. Download PNG. Download JPG.

Check if your most important links and buttons are positioned within the right vertical band.

Clicktale – Mouse move heatmaps (cheap)

Clicktale have several tools for what they call “Customer Experience Analytics.” The most interesting tool is their “Mouse move heat map” one. They record how users move the mouse on a page. They argue that the mouse movement has a 80% correlation with eye movements. The result is a kind of simplified eyetracking study, at a much lower price.