Some of our conversion projects
Here are a few examples of projects we have worked with. Use it as inspiration for how you can start improving your conversion.
Click on each picture to see a larger version.
Redesign of Product Page
Results: 53% increase
We usually say that no Swedish Web agency would touch this site site with a three-foot pole because it’s so ugly. But we did, and we gave them six simple suggestions on how they could improve conversion.
The first thing they did was to center the product page template, so that images, price and add-to-cart button came closer to each other. It doesn’t seem like a very dramatic change, but the results were: An increase of 53% on the test target “Add to Cart”.
Redesign of Start page
Results: 7% increase
Kraftum.se is a price comparison site for electricity. We came up with suggestions for new start-up pages:
- Removed superfluous visual elements
- Pu more focus on trust items such as testimonials, partner logos, etc.
The result, was an increase of 7% on the test goal “Click through and compare prices.”
Redesign of Landing Page
Customer: Axellus / Möllers Omega3
Result: Not public at this time
Möller Omega 3 sells subscriptions of Omega-3 capsules. They already had focused landing pages where they landed traffic from campaigns on Aftonbladet’s health pages.
What we think is especially exciting in this project is that the original page and the new page side contains exactly the same information. But since there is no clear visual hierarchy on the original page, it is less able to lead the visitor to the finish.
See what you think yourself – Click on the picture!