Our services







1. Site review

Most projects start with a review of the current conversion strategy.

  1. The key target groups.
  2. What the Conversion targets should be for each target group.
  3. Traffic analysis – where does the traffic come from,
    (Organic search traffic, sponsored links, promotions or other)?
  4. Current practice for monitoring/metrics (Google Analytics or other analytics tool)?

2. Project management support

We can often help a web site owner or a project manager to specify and follow-up Conversion requirements vs. technology providers and web designers in a project.

Typically, a web agency has good idea about “what a page should look like and how it should feel”, but that does not mean they know how to gently, but firmly, lead a visitor to the desired Conversion action.

3. Testing

If you have several good options/scenarios for how to convert your traffic, we recommend so-called A/B testing or “split testing”. We test the various alternatives against each other in Google Web Site Optimizer, for example.

4. Follow-up

We help you define and set up conversion goals in Google Analytics, for example, so that you can monitor your performance vs. Conversion targets.