1. Site review
Most projects start with a review of the current conversion strategy.
- The key target groups.
- What the Conversion targets should be for each target group.
- Traffic analysis – where does the traffic come from,
(Organic search traffic, sponsored links, promotions or other)?
- Current practice for monitoring/metrics (Google Analytics or other analytics tool)?
2. Project management support
We can often help a web site owner or a project manager to specify and follow-up Conversion requirements vs. technology providers and web designers in a project.
Typically, a web agency has good idea about “what a page should look like and how it should feel”, but that does not mean they know how to gently, but firmly, lead a visitor to the desired Conversion action.
If you have several good options/scenarios for how to convert your traffic, we recommend so-called A/B testing or “split testing”. We test the various alternatives against each other in Google Web Site Optimizer, for example.
We help you define and set up conversion goals in Google Analytics, for example, so that you can monitor your performance vs. Conversion targets.