Tim Ash is a Conversion heavyweighter and one of my biggest idols. Imagine my excitement when he wanted to interview me on his web radio show “Landing page optimization”.
We talk about “The state of Conversion rate optimization” in Europe and dive into the details of Email conversion. ( Read More )
This second part of the article cover mistakes email conversion mistakes 4-6
4. Ignoring the importance of the preview pane
5. Not setting clear conversion goals for each email
6. Not maintaining the scent from the email on the landing page
Check your own email marketing against the list of common mistakes to see if you’re in the danger zone. ( Read More )
Despite the advancements within Conversion Rate Optimization, Email marketing is still a blind spot in terms of conversion. There is plenty of low hanging optimization fruit.
Check your own email marketing against the list of common mistakes to see if you’re in the danger zone. ( Read More )
If you're interested in Conversion and want to see Conversionista live, you have no less than 3 opportunities this winter!
Conversion Conference San Francisco (5-6 March 2012)
Webbdagarna Stockholm (22-23 March 2012)
Webbstrategidagarna 2012 (25-26 April 2012)