For those who could not attend or for those of you did but still are trying to figure out what it really meant, here are the 4 most important things I learnt:
1. Ability first Then motivation
2.From Tech to Features to Experience
3. Users Ile
4. The most important component in optimization – The Brain ( Read More )
An article in Wired Magazine February details the sex trade in New York City.
My attention was caught by a small sidebar describing how they use items of “normal” work life in order to increase the trust and respectability of their services. ( Read More )
Have just been informed that I (John Ekman – Chief Conversionista), will be one of four international top presenters at the European Conversion Summit in Germany next autumn.
This is Europe’s leading conference on Conversion. On their blog they say I was “sensational” last year. So I guess that’s why they want me to come again. ( Read More )
This second part of the article cover mistakes email conversion mistakes 4-6
4. Ignoring the importance of the preview pane
5. Not setting clear conversion goals for each email
6. Not maintaining the scent from the email on the landing page
Check your own email marketing against the list of common mistakes to see if you’re in the danger zone. ( Read More )
Despite the advancements within Conversion Rate Optimization, Email marketing is still a blind spot in terms of conversion. There is plenty of low hanging optimization fruit.
Check your own email marketing against the list of common mistakes to see if you’re in the danger zone. ( Read More )
If you're interested in Conversion and want to see Conversionista live, you have no less than 3 opportunities this winter!
Conversion Conference San Francisco (5-6 March 2012)
Webbdagarna Stockholm (22-23 March 2012)
Webbstrategidagarna 2012 (25-26 April 2012)