A visitor coming to your site will ask four basic questions to determine whether she or he wants to do business with you.
Respond effectively to all four questions and you have a new customer- a conversion. Fail at any of them and your competitor gets a new customer. ( Read More )
Have just been informed that I (John Ekman – Chief Conversionista), will be one of four international top presenters at the European Conversion Summit in Germany next autumn.
This is Europe’s leading conference on Conversion. On their blog they say I was “sensational” last year. So I guess that’s why they want me to come again. ( Read More )
This second part of the article cover mistakes email conversion mistakes 4-6
4. Ignoring the importance of the preview pane
5. Not setting clear conversion goals for each email
6. Not maintaining the scent from the email on the landing page
Check your own email marketing against the list of common mistakes to see if you’re in the danger zone. ( Read More )
Despite the advancements within Conversion Rate Optimization, Email marketing is still a blind spot in terms of conversion. There is plenty of low hanging optimization fruit.
Check your own email marketing against the list of common mistakes to see if you’re in the danger zone. ( Read More )
The interest for Conversion and Optimization seems to have gotten started real for real here in Sweden and I am invited as a speaker at three conferences in September only .
1. Webbdagarna (Web Days) in Gothenburg
2. E-metrics Marketing Optimization Summit in Stockholm
3. ConversionCamp in Frankfurt
Conversionista – Hit the ground running!
( Read More )
If you're interested in Conversion and want to see Conversionista live, you have no less than 3 opportunities this winter!
Conversion Conference San Francisco (5-6 March 2012)
Webbdagarna Stockholm (22-23 March 2012)
Webbstrategidagarna 2012 (25-26 April 2012)