Author Archives: Chief Conversionista

Is Your Web Site a Swiss Bakery Lady?

BageriHylla

Don’t try to buy bread in Switzerland unless you know EXACTLY what each bread is called and can pronounce it perfectly.

Just so unforgiving, are many Swedish websites when they ask their visitors to fill in personal ID numbers, zip codes and similar.

Learn how to improve the validation of personal identity numbers and other common, but tricky, form tasks that you ask your visitors to perform. ( Read More )

The Online Bumper

TheBumper

“Bumpers” or “Power displays” are used in physical stores to slow the visitors’ pace as they enter the store.

I’ll try to investigate what we can learn from how Bumpers are used in physical stores, and if there is such a thing as an Online Bumper?
( Read More )

Why über-Optimised SEO Titles Kill Click-Throughs & Conversion Rates

RankVsConversion Thumbnail

Conversista’s entry in the Unbounce 2011 Conversion Fest Blogging Contest is focused on the trade-offs between SEO ranking optimization and Click-Through and Conversion Optimization.

See why going for the top SERP position might actually lead to less traffic to your site. ( Read More )

Why a fast web site kills two conversion birds with one stone

Conversionista Response times -Thumbnail

As you are hopefully aware of, Google has included something called “Page speed” in their ranking algorithm.

Many are aware of this fact, but fewer have taken actions to find out what it means for their business or started to improve their web site response times. Find out how an improved Page load speed will improve your online business in two positive ways: ( Read More )

Media disruption – The one picture that says it all

Apple Vs Virgin

I shot this picture in San Francisco last week.

I’m quite proud because I managed to catch the awesomeness of the Media Disruption Tsunami in one single frame.

One company coming in. Another one going out. ( Read More )

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